Kris Rattus, creative technologist & designer: Make it move.
I’m Kris. For 27 years I’ve made things move on screens: 7,400+ rich-media ads, websites, films and music videos. This site plays like a timeline, so drag the playhead below or press L to play.
Take 7,400
Over seven thousand, four hundred ads.
Eighteen of them are running below. These aren’t screen recordings: they’re the real builds, rebuilt offline. Tap a phone, then scroll inside it and the ad plays the way it did in the feed.
Loading the vault…
18 of 7,400+ · built at GumGum & Playground XYZ
Screenings
Written, scored, cut.
AI films and music videos, made end to end: the song, the story, the edit. And yes, that’s me in all of them. Hover to scrub.
Graph editor
Four crafts, four curves.
Any animator will tell you the curve matters more than the keyframes. So here’s what I do, each with its own timing function. Hover a row to play it.
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01
Creative development
Sites, campaigns and playable ads that answer back. Scroll-driven stories, WebGL and interaction that feels made, not assembled.
HTML · CSS · JavaScript · GSAP · WebGL
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02
Motion & animation
Brand motion, animated type and campaign assets, in After Effects or straight in code. Timing with a bit of character in it.
After Effects · Motion graphics · Character
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03
Design & art direction
One visual idea, carried all the way through. Campaign creative and generative imagery that’s directed, not just prompted.
Visual design · Campaigns · Generative imagery
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04
Film & editing
Music videos, trailers and brand films. Finding the story in the footage, then cutting it to the beat.
Premiere Pro · After Effects · AI filmmaking
Live render
Touch the ink.
A Navier–Stokes fluid simulation running live on your graphics card. No video, no library. Just drag.
Behind the camera
Hey, I’m Kris.
A developer with an animator’s timing and an editor’s ear.
I’ve spent 27 years making things move on screens. Most of that went into rich-media advertising at GumGum and Playground XYZ: scroll-reactive units, playables and velocity ads for more than 160 brands. These days I also direct AI films, write the music for them, and DJ whenever someone hands me the decks.
Starring
brands, in order of appearance
- Entertainment
- Marvel
- Disney · Pixar
- Netflix
- Warner Bros.
- Sony Pictures
- Nintendo
- LEGO
- Amazon Prime Video
- Automotive
- Toyota
- Hyundai
- Audi
- BMW
- Porsche
- Mazda
- Technology
- Samsung
- Lenovo
- Adobe
- Salesforce
- Google Chromebook
- Fujitsu
- Telstra
- Food & drink
- Red Bull
- Coca-Cola
- Pepsi
- McDonald’s
- Cadbury
- DoorDash
- Whiskas
- Bakers Delight
- Retail & fashion
- Kmart
- Target
- Big W
- Woolworths
- Coles
- Aldi
- Officeworks
- H&M
- Levi’s
- Adidas
- Puma
- L’Oréal
- Specsavers
- Travel & money
- United Airlines
- Flight Centre
- Westpac
- NAB
- AustralianSuper
- Sportsbet
…and 7,400+ ads’ worth of others.
No banners were harmed in the making of this website.
Cut to:
Your project.
Web, motion, film, or all three at once. Tell me what you’re making and when it needs to move.